You built the brand.
Let me carry the rest.
Social media management, AI automation and executive support for indie beauty, baby and lifestyle brands in the UK, Australia and the US. One person who learns your brand once and then just gets on with it.
You did not start this business to write captions at midnight.
The posting goes quiet when you get busy
Three posts one week, then nothing for a fortnight because a shipment went wrong. The algorithm notices long before your customers do, and getting the reach back takes months.
You are answering the same DM for the hundredth time
Sizing. Shipping. Is it back in stock. All of it typed out by hand, at night, on your phone, while your dinner goes cold.
The admin quietly eats the day
The inbox wins. The calendar wins. The work that would actually grow the brand keeps sliding to next week, and next week never comes.
You are tired of briefing the same thing again
Every new freelancer learns your brand from scratch, gets good, then moves on. You have explained your tone of voice four times this year.
Three ways in. Pick the one that hurts most.
Indicative. Invoiced in USD.
Social & Content
Strategy, production and publishing. Batched, planned a month ahead, on brand every time.
- $750/mo
Starter, Visible
1 platform · 12 posts (6 static · 3 carousel · 3 reels) + 8 stories
- $1300/mo
Growth, Consistent
2 platforms · 20 posts (10 static · 5 carousel · 5 reels) + 12 stories
- $2000/mo
Premium, Magnetic
3 platforms · 28 posts (12 static · 8 carousel · 8 reels) + 20 stories
- $350/ $450
One-off
Social media audit · content strategy document
AI Automation
The repetitive parts, handled. Built by someone who has actually worked a sales pipeline. 30 to 60 outbound calls a day, for a year.
flowchat · manychat · n8n · make · gohighlevel
- $650
DM Automation Starter
1 platform · 3 flows · comment-to-DM, story reply, welcome sequence · 14 days
- $1400
Automation Sprint
5 workflows, or one full CRM pipeline build · 21 days
- $2400
GoHighLevel Buildout
Pipelines, calendars, 2 nurture sequences, funnel designed in-house · 30 days
Automation Care
Monitoring across every live flow, fixes inside 2 working days, 2 changes a month, and a report on the 5th. The part that keeps it all running.
$500/mo
Executive & Operations
Async support with a same-day response, Monday to Friday. Scoped by what gets done, never by hours logged.
- $500/mo
Light Support
Inbox triage and labelling · calendar management · data entry
- $900/mo
Operations Support
Above, plus inbox to zero daily · meeting prep and notes · vendor correspondence · weekly summary
- $1500/mo
Full OBM
Above, plus CRM pipeline management · SOP documentation · light project management · monthly ops review
Automation add-ons
Monthly, on any plan above. DM layer +$300 · workflows +$350 · GoHighLevel management +$400
Not sure which track you need? Say what is slipping and I will tell you.
Start a projectStructured. Async. No surprises.
- 01
Enquiry
You fill in the form. I reply the same working day with whether I am the right fit, and I will say so plainly if I am not.
- 02
Call
Thirty minutes. Your goals, your bottlenecks, what you have already tried. Booked in your timezone.
- 03
Proposal
A scoped plan with a fixed price and a delivery date. Timelines run from deposit and access, so client delays pause the clock rather than eating your deadline.
- 04
Build
Weekly written updates. One place for feedback. You approve before anything ships.
58M views. One brand. Five months.
Social media and influencer marketing for a family travel brand, across Facebook and Instagram, working inside strict brand guidelines the whole way.
social · content strategy · influencer · baby & lifestyle
- 58M+
- Combined views
- 6.6M
- Instagram reach
- 707K+
- Interactions
- 474K+
- Link clicks
Five months of consistent posting did that. Want the same for yours?
Start a projectYou bring the brand. I bring the stack.
gohighlevel · flowchat · manychat · n8n · make
hubspot · salesforce · ringcentral
flodesk · stanstore
google workspace · microsoft office · quickbooks · jobber · slack
canva · photoshop · illustrator
premiere pro · davinci resolve · wix
- HubSpot Social Media Marketing I
- HubSpot Social Media Marketing II
- Microsoft Office Specialist, Excel
- Generative AI, Microsoft & LinkedIn
- BFA Visual Communication, Dean's Lister
Hi, I'm Kaella.
I run content, automation and operations for brands that would rather be building the product than posting about it.
Trained in visual communication, then four years across social, executive support and sales operations, including a year originating loans, where I learned what a pipeline actually needs before I ever automated one. That is the difference between building a funnel and building one that converts.
I take two clients at a time. That is not scarcity marketing. It is the honest capacity of one person who does the work herself.
If that sounds like the way you would rather work, let us talk.
Start a projectA real person, not an agency queue.
You will not be handed to a junior after the first month. The person you speak to on the call is the person doing the work.
Asked a lot.
I am in Manila, UTC+8. Everything is delivered async with a same-day response Monday to Friday, so you are never waiting on my clock. Calls are bookable in two windows that cover the UK, Europe, Australia, and the US East and Central timezones.
No. Every package is scoped by what gets delivered, not by time logged. You know exactly what you are getting and exactly what it costs, and neither of us has to think about a timer.
Two at a time. I do the work myself rather than subcontracting it, so the cap is real. It also means your brand is never being learned from scratch by someone new.
Timelines start once the deposit is paid and I have the access I need. If something is waiting on your side the clock pauses rather than the deadline slipping quietly, so you always know where the project stands.
Yes. It lives behind a passphrase and is kept out of search results, because it is client campaign work rather than mine to publish. Ask on our call, or in the enquiry form, and I will send you the link and the passphrase straight away.
Want to see the actual work?
Campaigns, carousels and brand systems built for client brands. It sits behind a passphrase, so just ask and I will send you both.
Your brand should not go quiet while you are busy building it.
Tell me what is slipping. If I am not the right fit I will say so, and point you somewhere better.